Pivot or Proceed? Start Something, Columbia! Show Notes July 17th Episode

Start Something, Columbia! welcomed Greg Hilton, serial entrepreneur and owner of SOCO Coworking Space in Columbia. He joined Larry Jennings of Capsure Studios for the July 17th episode of Start Something, Columbia! Here are the show notes:

Theme for the day:

Pivot or Proceed?

Start Something, Columbia is made possible by the Women's Business Center of South Carolina at Columbia College. Learn more about them here.

Agenda review:

  • We’ll hear from tomorrow’s 1MC presenter

  • We’ll work through the concept of “pivot” as defined by our July book The StartUp Manual

  • This is a big day! We have a launch coming up we’ll tell you about later on.

Segment 1:

This week at 1 MC -- Rita Patel of Hotel Trundle (emailed invite 7/13)

  • What is Hotel Trundle?

  • Who is your target audience?

  • What do you hope to get from presenting at 1MC tomorrow?

Let’s learn more about Greg and his entrepreneurial background either before Rita calls (while we’re waiting) or after we hang up with her.

Segment 2:

Pivot or Proceed? How to know when to continue on your path or turn the ship around.

According to Entrepreneur.com, A pivot is structured course correction designed to test a new fundamental hypothesis about the product, business model and engine of growth.